Sports Branding and Sponsorship

Sports Sponsorship

The Branding Company is one of the leading agencies in India for sourcing Sports Branding and Sports Sponsorship opportunities. We have tied up with the leading sports bodies globally to bring to you the opportunity to associate your brand with the most undeniable form of entertainment – Sports!

Why Sports?

Maximum Exposure

Every Sporting Event that we present to you, has a massive fan following not just in India, but world-wide. Each event is broadcasted on millions of Televisions streamed on equivalent number of digital devices and most importantly is religiously followed on Ground! Exposure is guaranteed.

Increase your Sales/ Acquire Customers

This is the ultimate goal for every business. Getting to the top of the mind of new or existing customers not only increase awareness but can also directly drive sales, according to how the sponsorship is coherent with your marketing plan.

Gain Publicity

Can you imagine a start-up that get to be the sponsor of an important sporting event or sports club? It seems indeed like a natural consequence that media will talk about this. Furthermore, people will share news on social networks. As a result, you can gain good exposure – all this for free!

Differentiate from the Competition

: If you find yourself in a very competitive and profit-shrinking market, being the sponsor of a big event or organization can give you the chance to stand out as a leader in your field.

Increase Brand Loyalty

True especially for Sport Sponsorship. In fact, it is statistically proven that, for example, fans of a particular team are more willing to buy from the sponsor than from its competitors. This leads to brand loyalty, which leads itself to customers being less sensitive to premium prices.

The Options

Indian Premier League

The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested during March or April and May of every year by eight teams representing eight different cities in India. The league was founded by the Board of Control for Cricket in India(BCCI) in 2008. You have the opportunity to Sponsor a Team or gain a Sponsorship Spot in the League

Pro Kabaddi League

The Pro Kabaddi League, currently known as Vivo Pro Kabaddi League for sponsorship purpose, is a professional-level KabaddiLeague in India. It was launched in 2014 and is broadcast on Star Sports. It is the only Sporting League in India that has garnered a profound acknowledgement and visibility amongst the Indian Sports Viewers. We bring you the opportunity of Sponsoring the Teams involved in PKL. You can do this for one season or as a long term investment.

ICC Cricket Team Sponsorship

There is nothing that conveys the message of passion as much as cricket in the cricket playing nations world – wide. We started off by bringing the branding options in the Indian Cricket team Jersey, and seeing the demand, got towards associating with global cricketing bodies and bringing to you Jersey Branding options for ICC affiliated Teams like New Zealand, South Africa and West Indies. No matter the team, your Brand is going to be the star of every ball.

ICC Cricket Series Sponsorship

If teams do not do justice to your ambitions, then we also bring to you the opportunity to be a prominent Sponsor in Independent ICC Cricket series world-wide. Your logo will be present in all formats of streamed and televised media, in the announcement deck, on field, and in every marketinginitiative taken by ICC towards promoting the series.

Why US?

We know the Game and we sure do know the game behind the scenes. We have network, we have reach and we have influence. We can get you what you want!
We have total control on guaranteeing deliverables. We dictate the sponsorship package basis your requirements and the at cost that you are comfortable with.
We like it simple. Hence through the years, our team has figured and structured ways of making this highly un-organized format of marketing more reachable to the brands that are new to the initiative.
With the streamlining of the media options, we have also brought the heavily bloated prices down. We indeed help the leagues and the teams raise funds, but the true WINNER is your Brand. And that is how we roll!